Viking Experiential journeys Brand Vision

Brand Identity

The challenge was to design a holistic system of products to assist and delight the Viking guest at every travel touchpoint and provide a brand refresh to parallel this effort. Our solution was to create a 5-year brand vision and design product that covered the entire digital landscape. At the heart of our efforts was the launch of My Viking Journey, a customer experience application that acts as a concierge to Viking guests. My Viking Journey processed $244 million transactions in 2016, the same year Cruise Critic voted Viking Cruises ocean line the world’s best cruise line.

Viking cruises are experiential journeys, giving passengers dynamic, engaging and truly local experiences that translate into unforgettable stories. To align with the existing Viking brand, our designs captured the Scandinavian essence of the ocean ships.