Viking Experiential journeys Brand Vision
The challenge was to design a holistic system of products to assist and delight the Viking guest at every travel touchpoint and provide a brand refresh to parallel this effort. Our solution was to create a 5-year brand vision and design product that covered the entire digital landscape. At the heart of our efforts was the launch of My Viking Journey, a customer experience application that acts as a concierge to Viking guests. My Viking Journey processed $244 million transactions in 2016, the same year Cruise Critic voted Viking Cruises ocean line the world’s best cruise line.