Brand Identity


We updated the visual brand identity for Span Digital, a technology consultancy based in San Francisco, infusing it with a retro feel to evoke a sense of nostalgia and timelessness. The updated design features bold, vintage-inspired typography and a color palette reminiscent of classic tech industry aesthetics, combining earthy tones with vibrant pops of color. Central to this refresh is the creation of a versatile logo badge, designed to seamlessly integrate across various collateral. This badge, with its clean lines and distinctive retro charm, enhances brand recognition and ensures consistency in Span's visual communication, from business cards to digital platforms.