Building human-focused brands.

Verso is a human-focused brand studio dedicated to creating meaningful connections between brands and their audiences. By prioritizing empathy, authenticity, and engagement, we craft compelling narratives and visual identities that resonate deeply with people. Our approach combines strategic thinking with creative innovation to ensure the maximum positive impact on each client we work with.

A flexible framework from vision through launch.

Unlock tomorrow's potential by starting with a deep understanding of your future business through our inside-out approach. We align this vision with our outside-in process, which allows us to capture the constantly changing customer needs and market conditions. This dual process reimagines your business and enhances end-customer experiences across all touchpoints.

View Our Work

Brand Elevation
By leveraging consumer insights and market trends, we create compelling narratives that differentiate your brand from competitors. Our human-centered approach involves a deep dive into your brand's core values and unique selling propositions, amplifying them in a way that captivates and engages your audience. The result is stronger brand equity, increased customer loyalty, and a more profound emotional connection with your audience. Through meticulous consideration and innovative strategies, we help your brand achieve greater recognition and sustained growth in an ever-competitive marketplace.
Product Execution
Our approach to products ensures seamless integration of human-centered design, functionality, and user experience. This results in standout products that drive brand loyalty and business growth. Whether launching a new product or enhancing an existing one, Verso is committed to delivering exceptional results that reflect our dedication to excellence and innovation.
Marketing Development
At Verso, we provide ongoing support post-launch to enhance your brand's market presence. Our expert team crafts tailored strategies aligned with your brand's identity to ensure effective marketing that resonates with your audience, drives engagement, and increases visibility. We handle all aspects of marketing, from research and strategy to content and campaign creation and execution, using the latest tools and trends to optimize results and ROI. Verso is committed to helping your brand connect, grow, and thrive in an ever-evolving marketplace.

Our Services

We use design to help our clients transform their business.

At the heart of our comprehensive delivery framework lies a wealth of expertise in Brand creation & elevation, Product execution, and go-to-market Marketing development. Whether you need individual services or a custom, end-to-end solution, our team seamlessly integrates with your internal teams or stands as a dedicated sole provider, ensuring your brand achieves its fullest potential.

Brand

Brand Architecture
Logo Design
Visual Identity Systems
Brand Guidelines
Design Audit & Critique

Product

Product Design
Website & App Development
E-Commerce
User Research
User Experience
Design & Strategy
Prototyping & Usability Testing
Design Library
QA

Marketing

Creative & Content Development
Campaign Development
Trade Show Design
Packaging
Print Collateral
Video & Photography Production
Motion graphics
Sound Design

Our Team

With a unique blend of expertise and experience, our team is committed to delivering excellence and personalized attention to each client.

Verso is based on the West Coast in Santa Monica, CA, and has representation on the East Coast in Charlotte, NC, with collaboration partners and clients worldwide. Our studio is led by creative directors David LaRosa and Ian Robison who have been working and collaborating together for over 20 years.

Our core delivery team boasts over a decade of collaborative experience across brand, product design, and marketing excellence. Complementing this core foundation is a dynamic ensemble of rotating trusted partners who contribute expertise to a spectrum of tasks, from deep research to design operations and technical delivery.

We are proud of our team and the award-winning work we have produced for our diverse clients of all sizes over the past eight years.

News & Events

Creative Director David LaRosa Interviewed by Canvas Rebel

A few weeks ago, we had the opportunity to connect with David LaRosa and delve into his insights and experiences in establishing a creative business. We asked him to share his thoughts on the key aspects of building a successful studio, including the strategies involved in finding and retaining clients and much more!

Read Now

AVIA Live Session

David LaRosa has been invited to join Lauren Angeloni, the Managing Director of the Academy of Interactive & Visual Arts, for a live in-session event. 🎙️

Watch Now