Steelkings

Creating a visual brand identity for Steelkings Artisan Fire Pits involved a strategic and creative approach to ensure the brand's core values of craftsmanship and quality were visually conveyed. We started by understanding the essence of Steelkings—artisan craftsmanship, superior quality, and elegance. We crafted a logo that combined sleek, modern elements with traditional, rustic motifs to reflect both innovation and artisan heritage. The logo, featuring a stylized crown intertwined with robust steel imagery, was designed to be versatile, making it perfect for stamping on the fire pits themselves as well as for use on marketing collateral. A rich color palette of deep charcoal and fiery orange was chosen to evoke the warmth and strength of the fire pits. Detailed brand guidelines were developed to ensure consistent application of the logo, typography, and colors across all touchpoints, from product branding to promotional materials. This cohesive visual identity ensures Steelkings Artisan Fire Pits stand out in the market, resonating with customers who value both aesthetic beauty and functional durability.