While Verso created a wide range of digital products for Viking Cruises which covered the digital landscape (website, onboard kiosks, iTV, online advertising and many more), at the heart was the My Viking Journey app. We designed this very powerful customer experience application to be the seamless, all-knowing digital concierge. By making it easy for customers to manage their entire trip (both before and during) from their mobile devices, the impact of My Viking Journey was substantial from day one.
During 2016 (first full year of operation for Viking Ocean Cruises), 96% of guests created a My Viking Journey account vs. the ingoing goal of 80%. My Viking Journey generated $244 million in incremental revenue. Cruise Critic voted Viking Ocean Cruises the world’s best cruise line.
