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Under the theme of “What makes a house a home”, we created a new point-of-view about KB Home which could apply to all areas of the company and was executed via documentary videos, YouTube pre-roll, social media, landing pages and other tools. While this effort was originally intended as a supplementary campaign created to offset social media attacks, it soon became part of KB Home’s brand messaging.

Our content was based on the three different families creating brand and product content for each. Interested home buyers, engaged with the new content and ongoing messaging. In concert with other actions taken by KB Home, “What makes a house a home” helped to get business growing again. In 2015, 2016 and 2017, this critically important metric increased year-to-year by 13.6%, 19.9% and 11.0% respectively.