Our content was based on the three different families creating brand and product content for each. Interested home buyers, engaged with the new content and ongoing messaging. In concert with other actions taken by KB Home, “What makes a house a home” helped to get business growing again. In 2015, 2016 and 2017, this critically important metric increased year-to-year by 13.6%, 19.9% and 11.0% respectively.
