Brand Identity


While working with NES Financial we were approached to explore the brand identity for a new private equity offering called Flow. The name and brand ID were all conceptual and used internally for presentation to the board of directors.

The name "Flow" was created by the Chief Marketing Officer at NES Financial. Conceptually, it means the flow of assets.

The brand identity is modern, smart, approachable and not the usual financial industry collateral. We specifically chose people to be the focus of our story, rather than city buildings and board rooms.