Brand Identity


InQPharm launched its first direct-to-consumer brand, bmiSMART, and we worked with the North American, Asian and European marketing teams to bring the new line of weight-loss products to a global market. We handled the naming, positioning and identity as well as photo and video direction.

The graphic element in the bmiSMART logo is designed in the shape of a cuboctahedron (cuboct). This multi-faceted, integrated form is made stronger by the combination and intersection of shapes. It symbolizes an intelligent epicenter to build upon - a foundation to begin the weight loss journey.