We created a brand identity for BMFS. Grown out of a passion for music and longtime friendships within the industry, BMFS seeks to empower artists in their business decisions. The music industry is crowded with large conglomerates that don’t prioritize artists’ needs. That’s why BMFS founders Marc Reiser and Fabrizio Grossi made it their mission to work with artists to build business strategies that put the artist first. You can see the website here. https://bmfs.webflow.io/
When building out the brand for BMFS, our goal was to achieve both a polished feel and a grittiness. We chose to create a custom hand-drawn logo. Gold color was chosen to represent the high standard of excellence reflected both in the BMFS business model and the artists they work with.
