Brand Identity

Agorus Font Exploration

Sometimes the best ideas end up in the trash can, but they are worth sharing nonetheless since they might hold the seed for new ideas. A few months ago we worked on a rebrand and website for ‘Agorus,’ a San Diego based construction technology company that utilizes robots for streamlining and revolutionizing the construction process. Architecture inspired us to come up with a font that uses basic geometric shapes (circles, semi-circles, rectangles and triangles), a nod to the Bauhaus philosophy. Ultimately this concept was not picked for the final brand.