We created a digital campaign to promote Viking's corporate partnership with National Geographic. The highlight of this partnership was the show Genius starring Geoffrey Rush. Our creative used the show key art and content for the primary artwork in our digitals ads. Directed by Markus Hagen, we created stories that used the historic place of an episode. This connected with a core tenet of Viking's brand, which is designed to appeal to experienced travelers who have an interest in geography, culture and history. These ads drove users to a microsite we designed that featured all of Viking's corporate sponsors at the time.