The Viking app was part of a technology initiative to engage the guest at every touch point.
The Voyager App empowers guests throughout their Viking travel experience. Dedicated to engaging the customer, features are built around enriching content that expands the Viking travel community and implements targeted merchandising.
Engage guests as an interesting companion who supports, encourages, and entertains at every stage of the customer journey.
Create an app that will add value to the Viking experience, no matter where the guests are in the customer journey.
We used Google's Material Design to create our UI – using Roboto only seemed appropriate. Simple, geometric, and as mechanical as it is nimble.
The colors had to feel independent from the ship design yet familiar to guests and viewers. The palette acts as both a base and an accent to a larger vision.