Toyota must create and sustain interest in multiple new vehicle models every year. There’s relentless pressure upon both Toyota and its dealers to educate sales teams and inspire customers about the unique characteristics of each new model. To help Toyota become ever better at this non-stop task, the mission was to create a new e-learning platform for the automotive giant which would:
The all-new Toyota e-Learning Platform was introduced in 2014. Driven by personalization (in both learning styles and remembering the user’s progress from previous sessions), interactivity (learning via video, games, quizzes and role-playing), visual storytelling (people remember stories, not just facts) and a very simple user interface (for easy access to everything you need to know)… this new tool was immediately successful and is still in use today.
While at another agency before he founded Verso, David LaRosa led the technical team and personally contributed much of the thinking for this project. He understood that people learn more quickly and retain much more information when a) it’s presented to them in an engaging, interactive manner (not a one-way “lecture” or endless reading) and b) they’re allowed to learn in their own way (visual vs. auditory vs. kinesthetic).