Toyota Virtual learning Platform

Toyota must create and sustain interest in multiple new vehicle models every year. There’s relentless pressure upon both Toyota and its dealers to educate sales teams and inspire customers about the unique characteristics of each new model. To help Toyota become ever better at this non-stop task, the mission was to create a new e-learning platform for the automotive giant which would:

More effectively synthesize and communicate an enormous amount of model-specific information to both dealers’ sales teams and prospective car buyers.
Allow Toyota and its dealers to update content much more quickly and efficiently.
Reduce the cost to dealers of their sales teams’ training.
Be flexible, modular and easily adaptable to the educational needs of each vehicle launch for years to come.

Our Solution

The all-new Toyota e-Learning Platform was introduced in 2014. Driven by personalization (in both learning styles and remembering the user’s progress from previous sessions), interactivity (learning via video, games, quizzes and role-playing), visual storytelling (people remember stories, not just facts) and a very simple user interface (for easy access to everything you need to know)… this new tool was immediately successful and is still in use today.

Strategic Insight

While at another agency before he founded Verso, David LaRosa led the technical team and personally contributed much of the thinking for this project. He understood that people learn more quickly and retain much more information when a) it’s presented to them in an engaging, interactive manner (not a one-way “lecture” or endless reading) and b) they’re allowed to learn in their own way (visual vs. auditory vs. kinesthetic).

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**Visual Learning**
Video Animation Charts Reading Demonstrations

**Auditory Lectures**
Group Discussions Informal Conversations Stories & Examples

**Kinesthetic Role Play**
Simulations Practice & Demonstrations Writing & Note Taking Activities

Business Results

This new app not only enabled more effective learning for both dealers’ sales teams and car buyers, it also generated significant savings. The cost of Toyota’s fourth model launch was 50% less than the cost of the first launch. This new e-learning platform also reduced the time required for changing content across web, mobile and tablet from twelve weeks to one.