Year
2016
Disciplines
  • UX Design
  • UI Design
Client
Viking Cruises

My Viking Journey

My Viking Journey is the guest hub while traveling with Viking, allowing guests to manage their entire trip right from their mobile device.

In 2016, My Viking Journey generated $244 million with 96% of guests creating an account. Guest can book a spa appointment, find their itinerary for the day or browse for something to watch while relaxing in their room.

Digital Companion

Collaborating with several Viking teams to create the future Viking brand, we outlined some simple goals: focus on the traveler and the experiences they enjoy at destinations. And, surface the life-changing power of travel.

We created a UI that embraces both the event host's branding and 

the featured games on the Oomba platform.

Go Beyond Transactions

The graphic element in the bmiSMART logo is designed in the shape of a cuboctahedron (cuboct). This multi-faceted, integrated form is made stronger by the combination and intersection of shapes. It symbolizes an intelligent epicenter to build upon - a foundation to begin the weight loss journey.

Homepage

Typography

We used Google's Material Design to create our UI – using Roboto only seemed appropriate. Simple, geometric, and as mechanical as it is nimble. 

Roboto

The colors had to feel independent from the ship design yet familiar to guests and viewers. The palette acts as both a base and an accent to a larger vision.

Responsive by Design

A completely responsive design to support all views.

MVJ Shore Excursions

Day Planner Navigation
Guests can view each day of their journey.
Shore Excursions
Add an included or optional shore excursion.
Map & Weather
Access the weather, maps and information on attractions of the city they’re in.

More Work

BMFS Branding

  • Branding
  • Logo Design
  • UX Design
  • UI Design

2020 Brand Vision

  • Branding
  • UX Design
  • UI Design

Global Branding

  • Branding
  • Logo Design
  • UX Design
  • UI Design

Home Portraits

  • Video Production
  • Branding
  • UX Design
  • UI Design
  • Social Media

Viking App

  • UX Design
  • UI Design

Oomba Platform

  • Product Design
  • UI Design
View All Work