Year
2015
Disciplines
  • Strategy
  • Learning Design
  • Branding
  • Development
  • Product 360
Client
Lexus

Lexus

As one of the world’s leading luxury automobile makers, Lexus has extremely high standards for every aspect of its business. We worked with Lexus to produce branded digital experiences for the high profile launch of both the RC Roadster and NX SUV.

While working as Creative Director at another agency, David LaRosa, verso CEO & Creative Director, led design and development to create a feature-rich digital training solution to engage dealers and delight customers. 

Keep Fans Coming Back for Another Lap!

Our challenge was to create a training that would feel more like a rich brand experience rather than a learning or training tool. We needed something that trained the sales folks without letting them know they were actually getting trained on the products. This App also needed to delight the car fanatics that have been waiting for the launch.  Both the design and technology also needed to age gracefully and integrate with content other client partners were creating. We used the same design framework and admin system for both RC & NX apps providing scale across divisions and a familiar UI for users and Learners.


RC Start Screen

Typography

Users could lower the opacity of the RC body to reveal the engine and chassis. Then rotate the vehicle – and select key features with interactive hot spots.
Comparing key features like the the RC engine was simple and visual. Users could also take notes save or share any section of the app.

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