As one of the world’s leading luxury automobile makers, Lexus has extremely high standards for every aspect of its business. We worked with Lexus to produce branded digital experiences for the high profile launch of both the RC Roadster and NX SUV.
While working as Creative Director at another agency, David LaRosa, verso CEO & Creative Director, led design and development to create a feature-rich digital training solution to engage dealers and delight customers.
Our challenge was to create a training that would feel more like a rich brand experience rather than a learning or training tool. We needed something that trained the sales folks without letting them know they were actually getting trained on the products. This App also needed to delight the car fanatics that have been waiting for the launch. Both the design and technology also needed to age gracefully and integrate with content other client partners were creating. We used the same design framework and admin system for both RC & NX apps providing scale across divisions and a familiar UI for users and Learners.