Brand Identity

Hawthorne Effect

We created a visual identity, brand strategy, marketing strategy and digital design for a leader in healthcare technology, building the future of clinical trials.

Clinical trials are an essential mechanism for improving healthcare. The data trials collect is vital to product development and improved health outcomes. Unfortunately, patients with the most critical need are often unable to participate in trials because of their inability to travel reliably to trial locations.

Hawthorne Heroes have the power to change that. Hawthorne Effect will provides the tools and the opportunity to deliver clinical trials to the patients that need them most. Together, we can make trials more accessible and improve the data they collect. Together, we can make the world a healthier place.